SEO & Google Buzz

Posted: May 22, 2010 in google Buzz
Tags: , ,

Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. There is a  major difference i.e  Buzz has over the existent social networks is that it is integrated into your Gmail account.

SEO Experts , the two interesting aspects of Google Buzz are:

  1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
  2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

For the past few years, Google has moving towards a trend know as ‘real-time’ or ‘blended’ search. On your search result page you won’t only see organic (free results) and sponsored ads but also images, video, Twitter, MySpace and news posts (all as it happens). The opportunities for SEO here are:

  1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank.
  2. People may read your tweets, news posts and thereby directly o to your website
  3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords.

I believe that Google Buzz might get a slight advantage when it comes to ‘real-time’ search, after all its Google’s baby.

Google is in all ways the dominating Search Engine – a huge monopoly, huge profits to link products to attractive packages and important products to give away for free. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool.

Look at YouTube, video posts on Google are heavily biased towards it with respect to other alternative video services. Not really sure if Buzz will outrank Twitter but there is a vast opportunity to be exploited from an SEO perspective.

Another important point is that you can get a real link from Google.com Many SEO people still like to get links, especially from an authority domain. All your buzzes are extra pages with their own clean URL. The links don’t use the infamous no-follow attribute that makes them useless for search engines.

I believe Google Buzz has a vast opportunity that can be exploited by search engine optimizers. So buzz your way around…..

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Comments
  1. ileaneb says:

    Hi Rltz, I’m an avid Buzzer these days. Don’t get me wrong Twitter is still my first luv but Buzz is gaining first. However, I not to sure there is any SEO benefit from Buzz. It’s almost like Google has intentionally omitted Buzz from Google Analytics. In the early days I could see Buzz traffic coming in on my WordPress.com stats. I mentioned this in a Buzz post and since that day, there has been no visible Buzz traffic in my stats.

    SEO benefits aside, Buzz is quickly becoming the new FriendFeed, and as long as the Google Buzz Team continues to engage and react to user feedback it will survive.

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